We built the model we wished we could have hired.
Born from frustration with the structural inefficiency and conflicts of interest in major agencies and consultancies.
The digital industry has an incentives problem.
We've seen the market from the inside, operating on the front lines of the largest global holdings. The traditional model isn't designed to optimize your business; it is designed to sell heavy structures, junior hours, and inflate your media budget.
We decided to found a model where the client doesn't pay for 'ghost work'. Pragoria exists on a simple thesis: what if the client only paid for the brainpower that solves the bottleneck, without sustaining the bureaucracy of those who generate no value?
We operate at the intersection of Growth, Service Design, and Data. No silos. No hidden agendas. Just business engineering focused on profit margin.
Our Operational Principles
These are not wall-poster values. They are non-negotiable rules for how we allocate our time and your capital.
Talent Density
No interns learning on your dime and no layers of account managers acting as a game of telephone. You have direct, unrestricted access to the partners who design and execute the strategy.
Alignment of Incentives
We do not charge commissions on the media you buy or the software you hire. Our independence guarantees that our only agenda is your operational profit margin.
Aversion to Complexity
We don't hide behind technical jargon, empty acronyms, or 100-page frameworks. If we can't explain how an action translates into verifiable revenue, we don't do it.
Talent Density
Pragoria has no account executives. When your business enters our operation, you sit at the table directly with the partners who design and execute the architecture.
Sebastián Zurschmitten
Leads traction and acquisition architecture. Focused on scaling operations and designing conversion ecosystems that protect margins and optimize customer acquisition costs in complex B2B funnels.
Ana Mejia
Specialist in mapping growth opportunities and performance optimization, aligning advanced media tactics with the long-term financial sustainability of the business.
Adrián Fedele
Chemical Engineer by training with advanced specialization in Machine Learning, SQL architecture, and project management. Brings the rigor of the scientific method and statistical processing to data modeling.
Gonzalo García
Full Stack Engineer responsible for the technical viability of data infrastructures. Designs the integrations and robust pipelines that sustain the consultancy's advanced analytical operations.
Isabela Montenegro
Specialist in service journey engineering and the elimination of operational friction. Maps and restructures the backstage to ensure fluidity, scale, and excellence in end-client delivery.
Your operation is leaving margin on the table.
No generic sales pitches or account executives. Request a direct diagnosis with the partners to map the architecture of your next growth cycle.
Request Diagnosis